It’s not often that qualifications and experience totally match up to an advertised post, so it’s preferable to
emphasize other qualitied, like your willingness to learn and the fact that you work hard. 31 , you should be
careful not to give the impression you are over-qualified for the job. I think that employers are often more
interested in things like loyalty and ability to fit in. A high-flier who knows too much can create a bad working
atmosphere and 32 a team. Personally, I want the employer to think that I am going to be easy to work with
and won’t create too many waves.
No one likes a ‘big head’ but, on the other hand, don’t be falsely modest either. Basically, your qualifications
and experience tell their own story, so you’re not going to 33 anyone by adding a lot of adjectives like
‘excellent’ and ‘outstanding’ to your CV. Usually this will make an experienced recruitment officer 34 . It
doesn’t hurt to acknowledge one or two weaknesses either—areas that you would like to 35 and you want a
chance to develop. Above all, be honest, because if you exaggerate or like, in the end someone is going to catch
you out and you’ll end up looking stupid.
【題組】31. (A) Likewise (B) In fact (C) Relatively (D) On the other hand
How is it possible that two passengers sitting shoulder to shoulder in the same plane can pay such
different prices for their ticket? Buying an air ticket has become a test of skill and timing, 36 the
customer is responsible for getting the best deal possible. With the online reservation systems of cut-price
airlines it is your fault if you get a bad deal, because there is no travel agent to 37 .
Nowadays, all airlines have a ‘pricing’ department which is responsible for ‘yield management’. In other
words, their job is to adjust the price of ticket in order to get the maximum possible profit for each seat on the
flight. Ticket prices vary 38 supply and demand and depend on how full the flight is, and when you
make your reservation. The result is a 39 difference in prices. In one investigation, Le Monde
newspaper made enquiries at different times about Air France tickets on the same flight from Paris to New
York in economy class. They were quoted 17 different prices, ranging from €467 to €3,228. Airlines
justify these variable pricing policies on the extremely narrow profit margins of the business. To illustrate this,
easyjet use a graphic which shows the seating plan of a plane with 155 seats. They need to sell 39 of these
seats to 40 airport costs. 37 seats go in fuel costs and 15 to pay the pilots and crew. That leaves just 9
seats for profit.
【題組】36. (A) where (B) which (C) what (D) how
A good communication involves a lot more than simply having a large vocabulary and good
pronunciation. It also includes having the ability to interpret people’s 41 and facial expressions.
Something else that facilitates good communication is the awareness of personal space, which is that invisible
boundary people create around themselves 42 feel comfortable and secure. Though personal space
boundaries vary from culture to culture and person to person, everyone has one or a few. Psychologists
generally 43 four different boundaries or zones. The largest is the public zone. It’s the distance between
the speaker and the audience. The next is the smaller social zone. It’s a polite and safe distance, too far for any
body contact. The even smaller is the friend zone, 44 , however, does allow for touch, for things like high
five and hugs. 45 , the intimate zone is the closest space reserved for those you love and trust the most.
Being aware of personal space helps us avoid making people feel uncomfortable, which will help improve our
【題組】41. (A) mother tongue (B) sign language
(C) body language (D) foreign language
Hello, and welcome to Business Talk. This month we’re looking at the role of ethics in business. According to
Richard Reed, co-founder of Innocent Drinks, the company behind award-winning fruit-based smoothies, ethics
are fundamental to the company’s success. Innocent says that, as well as making money, the objective is always to
leave things a little bit better than it finds them, an inspiring way to approach business.
So, how did the success of Innocent all begin? Innocent was founded back in 1998 by Richard and two
friends from Cambridge University. They decided to set up a business together and spent £500 on fruit to make
smoothies to sell at a music festival.
A sign above their stall said ‘Should we give up our jobs to make these smoothies?’ They asked people to put
their empty bottles in one of two bins marked ‘Yes’ and ‘No’. At the end of the festival the ‘Yes’ bin was full, so
they went into work the next day and resigned.
Innocent continues to innovate and the product range now consists of vegetable pots and other healthy, natural
products as well as smoothies, and the company is constantly working on new lines. Innocent sells to over 10,000
retailers in 13 European countries, and its market is constantly growing.
So what is it that makes Innocent an ethical company? Apart from only using packaging that can be recycled,
it uses only 100% natural products and each year gives 10% of its profits to charities in the countries where its fruit
Innocent wasn’t the first company to tap into the fruit market, but it was one of the first. It’s always important
to be different from the competition and, with Innocent, the combination of ethics and clever marketing is a recipe
【題組】46. What are the two important factors that make Innocent successful?
(A) Certificates from Cambridge University and the fruit market.
(B) Smoothies and European market.
(C) Ethics and clever marketing.
(D) Vegetable pots and healthy products.
47.【題組】47. Who actually decided that Richard and his two friends should sell smoothies?
(A) They themselves.
(B) People who attended the festival.
(C) Their former employers.
(D) Retailers in 13 European countries.
48.【題組】48. Which of the following can be considered contributing to Innocent’s being an ethical company?
(A) It competes with other companies.
(B) It was founded by well-educated people.
(C) Each year it gives 10% of its profits to charities.
(D) It produces healthy, natural products.
50.【題組】50. What might be the main point that the author of the essay wants to make?
(A) Attending a festival may be important for a company to be successful.
(B) Making money is the primary goal of a successful company.
(C) A food company needs to use 100% natural products in order to succeed.
(D) Ethics may be an important factor for a company’s success.