When most companies release a new product or service, they try to persuade people to buy it with catchy
slogans and flashy ad campaigns. But when it came time for Volkswagen to launch their 41 innovation, they
decided to take a different route.
The company decided to sponsor a competition called the Fun Theory 42 the premise that the best way to
make people change their ways is to turn the decision-making process into a game. In this contest, people were
encouraged to submit their own video with ideas for making everyday life a little more fun. To get users to take the
stairs, 43 using the escalator, one person suggested turning each step into a piano key. So anytime someone
44 one of the black and white steps, it produced a musical tone. As a result, the number of people who used the
stairs increased by 66%. The Fun Theory competition has been a major 45 . It has spawned more than 700
user-generated videos. Many of these short films became popular. If you want people to make changes for the better,
all you really need is fun.
【題組】41. (A) latest (B) latter (C) later (D) least
Steeped in history, cloaked in prestige, and not rarely subjected to allegations of elitism, the University of
Oxford is famous around the world. Whether a student desperately desires to win admission to this
esteemed institution, or whether he dismisses it as outdated and pretentious, the university is the “crème de
la crème” of higher education.
Oxford is the oldest surviving university in the English-speaking world, dating back at least as far as the
11th century. It consists of 38 colleges, which were gradually united under the umbrella of Oxford University.
These colleges are run independently, but they all function on the basis of tutorials, supported by lectures
and individual faculty facilities such as libraries, lodgings, and common rooms. Oxford’s long and successful history
has, of course, produced numerous notable graduates, from Nobel prize winners and economists to world leaders
and actors. But the university is known for more than just its distinguished alumni. The mystique of Oxford is
recurrent in popular culture, too.
It is a combination of Oxford’s rich past, excellent reputation, and beautiful architecture that inspires its
prominent position in our hearts and minds. We recognize the university’s Bodleian Library—the second-largest in
Britain—from the Harry Potter films: it becomes Hogwarts’ hospital wing. A James Bond film, An Education,
and the hit TV series Lost have also featured the campus. Perhaps Oxford’s most famous association with
popular culture stems from Lewis Carroll—who spent most of his life as a student and teacher there—and his novels,
Alice in Wonderland and Alice Through the Looking Glass. Alice Liddell, daughter of an Oxford dean at the time,
was the girl on whom Carroll based the world-famous character, and some scenes from his stories are set in
and around the Oxford campus.
The University of Oxford is much more than academia and bookishness. It is also a place where magic
【題組】46. According to the article, which of the following is a reason why the University of Oxford is “famous
around the world”?
(A) Students can study magic there. (B) It has a long, admirable history.
(C) It’s every student’s dream to go there. (D) Lewis Carroll’s Alice attended the institution.
22.【題組】47. What does the word ‘recurrent’ in the second paragraph mostly likely mean?
(A) New; present; most recent. (B) Popular; in vogue.
(C) Passing from one to another; circulating. (D) Occurring or appearing over and over again.
23.【題組】48. Which of the following is NOT true about Oxford university?
(A) It has existed for more than 11 centuries.
(B) Many important people studied there.
(C) It is made up of nearly 40 colleges.
(D) Some famous films were shot on its campus.
24.【題組】49. Which of the following can be inferred from the passage?
(A) Oxford has many outdated and pretentious academics.
(B) Oxford encourages its students to engage in creative writing.
(C) Not all students choose to go to Oxford.
(D) Oxford cultivates numerous well-known filmmakers.
25.【題組】50. What is the main purpose of the article?
(A) To discuss the advantages of going to Oxford.
(B) To introduce Oxford from different aspects.
(C) To describe Oxford’s structure and buildings.
(D) To warn against Oxford’s old-fashioned values.