In 11 states across the USA, school buses are now doing more than just transporting students. They’re also
serving as rolling billboards. These school buses carry advertisements on the outside. Restaurants, insurance
companies, banks, and other businesses pay for the ads, hoping to attract more customers. And it’s a way for the
schools to make money as they face deep budget cuts.
In addition to Colorado, states such as Arizona, New Jersey, and Texas allow ads on the outside of their
school buses. The idea appears to be catching on. In Georgia, some school-district leaders are suggesting putting
ads on their buses too.
School districts need to ensure that the ads are appropriate for kids, according to Michael Beauchamp, chief
executive officer of Alpha Media. This company works with businesses in several states to create ads for school
buses. “The districts won’t allow ads for things like beer, cigarettes, or politics,” Beauchamp told Time for Kids
But not everyone is in favor of school buses having ads on the outside. That includes Georgia’s Department
of Education. Spokeswoman Dorie Nolt told TFK, “We strongly believe that advertising on the outside of school
buses distracts drivers and children.”
Parents are divided on the issue. “I don’t think the ads are a distraction,” said Glenn Herdling of River Vale,
New Jersey. His son is in second grade. “And if they can bring in money for the schools and help save some
programs, that’s fantastic.”
Cindy Tomarchio of East Windsor, New Jersey, feels differently. “I know the schools can use the money,
but kids already see enough advertising every which way they turn,” she said.
【Group】36. According to the passage, why do some schools allow their school buses to carry advertisements?
(A) To make money.
(B) To attract students.
(C) To beautify the buses.
(D) To help the local business.