9.9. One of the most important decisions a company must make is how to __________ the company in its advertisements through photographs, graphic design, or other means.
14.14. Most companies, faced with the economic downturn, need to have strong _______, with assets valuable enough to meet obligations and operations in the long term.
27.27. No matter how _____________, many people have escaped from big cities to rural areas.
(A)inconvenient country life may be
(B)country life may be inconvenient
(C)may country life be inconvenient
(D)country life inconvenient may be
31.三、克漏字測驗（請依照段落的上下文，選出最適當的答案） (一) Americans like to think of themselves as martyrs to work. They delight in telling stories about their pushing hours, and they even marvel at the laziness of their European cousins, particularly the French. But
when it comes to the young the situation is_31_. American children have it easier than most other
children in the world, including the_32_lazy Europeans. They have one of the shortest school years
anywhere, a mere 180 days_33_with an average of 195 of OECD (The Organization for Economic
Cooperation and Development) and more than 200 for East Asian countries. German children spend 20 more days in school than American ones, and South Koreans over a month more. Over 12 years, a 15-day _34_means American children lose out on 180 days of school,_35_an entire year. 【題組】31• (A) preserved (B) coerced (C) reversed (D) devised
36.(二） The World Health Organization (WHO) kept its pandemic swine flu alert at the second highest level on June 5，but said that future changes would reflect how severe an outbreak was. The U.N. agency has been evaluating how to adjust its pandemic alert scale to reflect both the severity of the flu as well as its
36_spread around the world. This follows criticism that it may have caused unnecessary panic about
the disease whose effects have been mainly mild_37_in Mexico, where it is known to have killed 103
people. The experts, meeting as WHO’s emergency committee, made recommendations on a number of factors to be taken into account to assess the severity of an epidemic. To date, the novel H1N1 strain,
_38_swine flu, has infected 21,940 people in 69 countries, killing 125 of them, according to the WHO.
Mexico, the United States and Canada have suffered the impact of the illness and a case was confirmed in Saudi Arabia for the first time. More than 13,000 cases have been detected in the U.S., with 27 deaths
_39_，according to the federal Centers for Disease Control and Prevention. The WHO representative
said this week that one idea was to add three severity notches to the highest marker of 6, so the overall level can reach the peak even if the flu’s effects remain moderate, and then be adjusted again later if the virus causes more serious health problems. WHO’s pandemic scale now remains at the second-highest level, phase
5 on a scale of 1 to 6, meaning a widespread infection is _40_. Production of seasonal influenza
vaccines should also continue for now, as work proceeds on developing a vaccine against the new flu.
【題組】36• (A) personal (B) exciting (C) outstanding (D) geographic
(一）Advertisement can be thought of ‘‘as the means of making known in order to buy or sell goods or services，，. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
【題組】41. Advertisement is mainly paid for by_.
(A) the producer (B) the customer (C) increased sales (D) reduced prices
45.【題組】45. From the last sentence of this passage we conclude that_.
(A) businesses usually do not pay much for advertisement
(B) businessmen know well that advertisement could bring them more profits
(C) advertisement usually cost businesses large amounts of money
(D) advertisement could hardly convince people of the value of the goods
46.(二） On October 17，1904，Italian American A. P. Giannini established Bank of Italy in San Francisco. During its development, Giannini，s bank survived several crises throughout the 20th century including a natural disaster and a major economic upheaval.
One major rest for Giannini，s bank occurred in 1906，when a massive earthquake struck San Francisco, followed by a raging fire that destroyed much of the city. Giannini obtained two wagons and teams of horses, filled the wagons with the bank’s reserves, mostly in the form of gold, and escaped from the chaos of the city with his clients’ funds protected. After the disaster, Giannini opened up a temporary shop on the Washington Street Wharf and was the first to resume operations.
In the period following the 1906 fire, Bank of Italy continued to prosper and expand. By 1918 there were twenty-four branches of the bank, and ten years later Giannini had acquired numerous other banks, including Bank of America located in New York City In 1930 he consolidated all the branches of Bank of Italy, Bank of America in New York City, and another Bank of America that he had formed in California into the Bank of America National Trust and Savings Association.
A second major crisis for the bank occurred during the Great Depression of the 1930s. Although Giannini had already retired prior to the darkest days of the Depression, he became incensed when his successor began selling off banks during the bad economic times. Giannini resumed leadership of the bank at the age of sixty-two. Under his leadership, the bank weathered the storm of the Depression and subsequently moved into a phase of overseas development.
【題組】46. According to the passage, Giannini_
(A) opened Bank of America in 1904. (B) worked in a bank in Italy.
(C) later changed the name of Bank of Italy. (D) merged Bank of America in California.
47.【題組】47. Which of the following is not true about the San Francisco earthquake?
(A) It was a tremendous disaster. (B) It occurred in the aftermath of a fire.
(C) It happened in 1906. (D) It caused problems for Giannini’s bank.
49.【題組】49. The passage states that after his retirement, Giannini_
(A) returned to lead the bank running.
(B) was responsible for the economic misfortune to occur.
(C) began selling off banks.
(D) supported his successor to survive the Great Depression.
50.【題組】50. The paragraph following the passage would mostly likely talk about_
(A) the development of Bank of Italy during World War II.
(B) a third major crisis of Giannini’s bank association.
(C) bank failures during the Great Depression.
(D) the international business of the Bank of America group.