McDonald’s is the world’s largest fast-food chain. Not only do adults like it, but kids are also very fond of it. Some studies even show that for many kids, any food from McDonald’s tastes better than anything else. One study was undertaken by Dr. Robinson, a professor of pediatrics at Stanford University. Working with 63 children aged 3 to 5, Robinson asked them to try the same food, some of it in a plain wrapper, and some in a wrapper with the McDonald’s brand on it. The result was that children thought the food without a big “M” brand tasted less delicious than the other one.
Why does McDonald’s have such appeal to young kids? The answer perhaps lies in its successful marketing strategies. In addition to its TV advertising, the company also uses placement advertisements in children’s favorite cartoons and Disney movies. The company also promotes colorful toys in its children’s meals, frequently changing
the gift toy so that children will remain interested in the product. Moreover, the McDonald’s website has become more than a place to check the latest menu or news of discounts. It has become a place where kids can connect with friends, play interactive games, and take part in various contests. The main purpose, as some analysts have said, is to link food with a lot of pleasure. But is McDonald’s food really tastier than other food? Many would say no.
46. What is the passage mainly about?
(A) Children aged 3 to 5 love to eat McDonald’s food.
(B) McDonald’s is the largest fast-food restaurant.
(C) Games and contests on the McDonald’s website.
(D) How McDonald’s attracts young customers.