Eating out is certainly an excellent example of experiential consumption. Appreciating good food and drink has always been one way of standing out from the ___11__ . An essential part of that is the ability to discuss the enjoyment of __12___ food and the object to which it relates. The experience of dining has acquired an aesthetic nature now that food is very much meant to gratify the eye as well. In the __13___ sense, food portions at their best are like abstract art—at least in the aesthetics of new __14___ . Likewise, given that music or movies resemble dining in that they are one-off acts of consumption, we also have to wonder where the familiar __15___ now runs in their cases too.