1.1 Encarta's History of Advertising notes that ....... have found evidence of advertising dating back to the 3000s
BC, among the Babylonians.
(A) anthropologists (B) archaeologists (C) paleontologists (D) prehistorians
3.3 An outdoor advertisement ....... in Rome offers property for rent, and one found painted on a wall in Pompeii
calls the attention of travelers to a tavern.
(A) excavated (B) exhumed (C) extracted (D) extricated
6.6 Although graphic forms of advertising appeared early in history, printed advertising made little ....... until the
invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.
(A) coverage (B) headway (C) impression (D) profit
7.7 In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B.
Palmer ....... up shop as an advertising agent, the forerunner of the advertising agency.
(A) opened (B) set (C) started (D) took
8.8 The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established
itself in radio to such a(n) ....... that advertisers were producing many of their own programs.
(A) amount (B) extent (C) range (D) volume
10.10 Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming,
it was not immediately ........
(A) embraced (B) enjoyed (C) patronized (D) popularized