1.1 Melissa Campanelli, a marketing and technology writer in Brooklyn, comments on the reasons for dotcoms to
open a physical store to extend their life ........
(A) lengths (B) lines (C) spans (D) streams
2.2 In the traditional realm of business, you open a retail store first and then launch a website, but since the
dotcom revolution, many surviving dotcoms that skipped that first step are realizing the benefits of opening a
(A) brick-and-mortar (B) plaster-of-paris (C) rock-solid (D) set-in-stone
3.3 Anyone that has a business plan with a goal of e-commerce needs to ....... that business plan with a retail
(A) augment (B) engineer (C) generate (D) offset
4.4 "We realized very early that we could not exist purely as a dotcom," says Sal Perisano, of iParty Corp, "We
knew we needed some terrestrial link, some reality other than a virtual company, to ....... what we were doing."
(A) belay (B) belie (C) bolster (D) brook
5.5 Physical stores give your customers a more convenient way to return goods and try out products — two
options analysts say are ....... missing from Net stores.
(A) rashly (B) roughly (C) sorely (D) stiffly
6.6 Owning a store offers a natural ....... flow into and out of the store, which allows an entrepreneur to gather
names and begin direct-to-consumer marketing programs.
(A) goods (B) pedestrian (C) physical (D) traffic
7.7 However, opening a retail store is an expensive ........
(A) exploration (B) exposition (C) imposition (D) proposition
8.8 For those of you who lack the funding needed to open a retail store right now, try renting a ....... in a local
(A) barrow (B) hut (C) kiosk (D) table
9.9 If you do want to set up ......., you should do whatever you can to learn about launching and running a
traditional retail business before you do so.
(A) business (B) operation (C) shop (D) store
10.10 Your best ....... is to determine ahead of time whether a multichannel strategy is a good move for your dotcom.
(A) bet (B) chance (C) effort (D) thought