McDonald’s U.K. has launched a campaign to get British dictionary publishers to revise their definitions of
“McJob.” 16 the Oxford English Dictionary, a “McJob” is “an unstimulating, low-paid job with few prospects.”
Amanda Pierce, McDonald’s spokesperson, said: “It’s the complete opposite to that. It’s stimulating, rewarding, and
offers a wide 17 of opportunities.” Pierce, who started on the shop floor of McDonald’s and now works for the
McDonald’s U.K. head office, is a shining example of the career path that the fast-food 18 can offer its
employees. McDonald’s will begin offering its employees the opportunity to sign a petition to turn the expression into
something more 19 in the hopes of changing the way people see McDonald’s jobs. The company will gather as
many signatures as possible before submitting the request to dictionary publishing houses. It has a hard task ahead, however, as McJob has entered not only the dictionary but the British and American
vocabulary. Today, McDonald’s jobs are often considered as 20 jobs for high school dropouts or for students
paying off loans. And at home, parents warn their children: if you don’t study hard, you’ll end up working at
McDonald’s.
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