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(A) Social pressure is a related factor that has a considerable inffence on consumer
behavior.
(B) This process of evaluating consumet behavior is ongoing, since consumer tastes and
needs change over time.
(C) This will often lead them to punchase the latest trendy clothing and the newest car loaded
with extras, and being seen in the right places can be extremely important.
(D) A study of this phenomenon will often focus on the psychological and other factors that
motivate people to either buy a product or reiect it in favor of some other option.