III. Reading (40%)
Our image of what goes on in a newspaper firm is probably shaped by popular movies. TV shows, books, and movies such as The Front Page (1931), All the President’s Men (1976), Absence of Malice (1981), and The Paper (1994) portray newspaper work in different ways, with a greater or lesser emphasis on glory and heroics. What they and TV versions of newspapering such as Lou Grant and Ink have in common, though, is that they portray the creation of hard news stories as almost the sole activity of a paper. Not only is this version of newspaper reality wrong, but for many newspapers a substantial amount of what they publish doesn’t even get created by that company!
What actually goes on differs between dailies and weeklies, and between newspapers with large circulations and those with small ones. We can, however, generalize about the basic approach to creating content. The newspaper’s publisher is in charge of the entire company’s operation, which includes financial issues (getting advertising, increasing circulation, etc.), printing issues, and editorial issues. Editorial in this case has two meanings. In a narrow sense it means the creation of opinion pieces by the firm’s editorial writers. More broadly, it means all non-advertising
matter in the paper.
【題組】33. What is the author’s purpose in writing this passage?
(A) To persuade
(B) To inform
(C) To describe
(D) To argue
(E) To entertain
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