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       A study released recently by Voxburner, a United Kingdom-based research firm that tracks 

how youths consume media, suggests that over 60 percent of British teenagers and young adults 

aged 16 to 24 prefer physical books over E-books when they were asked which media 

they preferred in physical form. The feeling of a printed book, with its rough paper and thick 

spine, is an absorbing and pleasurable experience — sometimes more so than reading on a device. 

Some recent reports have found that this tactile feeling of paper can also create a much more 

immersive learning experience for readers. Why? Several scientists believe it is neurological. 

        A research report published earlier this year in the International Journal of Education Research 

found that students in school who read text on printed paper scored significantly higher in 

reading comprehension tests than students who read the same text in digital forms. Furthermore, 

according to an October report by the Book Industry Study Group, which monitors the 

publishing industry, the sales of E-books have slowed over the past year and currently comprise 

about 30 percent of all books sold. 

       There were two main reasons given for the preference for paper books over digital books. 

First, many of those questioned said they liked to feel an actual printed book, versus a digital 

experience where a screen can be flat and lacking imagination. The other reason given not to 

buy digital books is the price. Many of the young British people questioned in the study seemed 

unable to understand the high prices of E-books, which can range between $10 and $15, on average, 

compared with paperback books, which can cost almost exactly the same, sometimes less. 

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