Accommodation is known as the heart of tourism, and hotels are the hub of accommodation. The hotel industry
is both complex and highly competitive. Hotels can be categorized into either chains or independent ones. The
former refers to major chains such as Sheraton, Hilton, and Accor. The major chains use different brands as a
strategy to gain access to different segments of the accommodation market. Accor, for example, is an European
leader and worldwide group which owns various brands from the very high-end Sofitel and Pullman to
mid-market Mercure to the budget and economy Etap and Formule 1.
Consumers who are attracted to such brands know exactly what they want and get: hotels within a given brand
cost more or less the same and look and feel very similar no matter where they are located. Whether you are a
hardened business executive or timorous first-timer, they can be expected and comforting.
Independent hotels are privately owned and managed as a small/family business. They feature a sense of
uniqueness, in contrast to the sometimes “identikit air” of the chain hotels. Independents can also offer the client a
more personal experience and their staff turnover is generally lower.
【題組】80 What can not be inferred based on the excerpt above?
(A)The hotel industry can be quite competitive nowadays.
(B)Many chain hotels aim at both the rich and the low budget consumers.
(C)Some independent hotels might team up with each other through a consortium.
(D)Company executives or celebrities in general might stay with the Sofitel or Pullman hotel.
寫作批改
VIP與詳解卡管理
私人筆記( 0 )
