Tesco is the largest British retailer and is also the world’s third largest grocery retailer with
outlets across Europe, USA and Asia. The business began in 1919 with one man, Jack Cohen,
selling groceries from a stall in the East End of London. Jack bought surplus stocks of tea from
a company called T.E. Stockwell. T.E. Stockwell and Cohen combined their names to brand the
tea Cohen originally sold TESCO tea. In 1929, the first Tesco store opened in north London.
Tesco has expanded since then by a combination of acquisition of new stores, retail
services and by adapting to the needs of consumers. Tesco has net profits (before tax) of around
£3 billion. Tesco’s primary aim is “to serve the customer”. Keeping existing customers happy is
important, as they are more likely to return. This is more cost effective for the business than
acquiring new ones.
In the UK Tesco now has over 2,200 stores ranging from the large Extra hypermarket style
stores to small Tesco Express high street outlets. Tesco’s original product range of grocery and
general merchandise has diversified to include banking, insurance services, electrical goods as
well as telephone equipment and airtime. This move towards “one stop shopping” means
customers can meet all their purchasing needs from one place. Tesco has also expanded its
customer base through its website which attracts one million regular users.
【題組】Which of the following may not be included in Tesco’s original product range?
(A) Telephone sets. (B)Hi-fi equipment. (C)Plane tickets. (D)Grocery.
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