請依下文回答第46題至第50題。 Changes in information ..-阿摩線上測驗
請依下文回答第46題至第50題。 Changes in information technology are both threatening and enhancing the ability of a business to develop long-term relationships with its customers, requiring relationship marketing. The Internet allows a customer to contact a business any time of the day or night from any location to gather information, make purchases, or obtain information on the status of accounts. This information can be (46)___ to the needs of the individual customer. This has shifted (47)___ to the customer because the Internet allows buyers to easily find information on competitive products and services. Companies can also more easily find new customers and serve existing customers by using databases to develop personal (48)___ and then targeting customers with customized information that can meet specific needs. Amazon.com, (49)___ , personalizes e-mail, customizes web pages, and offers products based on a buyer’s past purchases. Dell develops purchase portals for businesses, allowing for customized purchasing and invoicing. The Internet is (50)___ a hyper-competitive environment where information technology is used as a vital part of marketing strategy and relationship development.
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(A)personalized
(B)visualized
(C)maximized
(D)categorized
1F Chun Jen Wan 高二上 (2012/04/11)
在信息技術的變化是威脅和提高業務能力,發展與客戶的長期合作關係,需要關係營銷。互聯網讓客戶聯繫業務,從任何地點在白天或晚上的任何時間收集信息,購買或取得帳戶的狀態信息。此信息可以是(46)____個別客戶的需求。這已轉移(47)____的顧客,因為互聯網讓買家輕鬆找到有競爭力的產品和服務的信息。企業也可以更容易地找到新的客戶和服務現有客戶,通過使用數據庫開發個人(48)___,然後針對客戶,可滿足特定需求的定制信息。 Amazon.com,(49)____,個性化電子郵件,定制的網頁,並提供基於買方的過去購買的產品。戴爾開發企業購買門戶網站,允許定制的採購和發票。互聯網(50)___一個超競爭環境,信息技術作為一種營銷策略和發展關係的重要組成部分。 |
2F Chun Jen Wan 高二上 (2012/04/11)
在信息技術的變化是威脅和提高業務能力,發展與客戶的長期合作關係,需要關係營銷。互聯網讓客戶聯繫業務,從任何地點在白天或晚上的任何時間收集信息,購買或取得帳戶的狀態信息。這些信息可以進行個性化的個人客戶的需求。這已轉移客戶的電源,因為互聯網讓買家輕鬆找到有競爭力的產品和服務的信息。企業也可以更容易地找到新的客戶和服務現有客戶,發展個人檔案,然後針對客戶定制滿足特定需求的信息,可以使用數據庫。例如,Amazon.com,個性化電子郵件,定制的網頁,並提供基於買方的過去購買的產品。戴爾開發企業購買門戶網站,允許定制的採購和發票。互聯網帶來了一個超競爭的環境,信息技術作為一種營銷策略和發展關係的重要組成部分。 |
3F
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