Advocates of gender-neutral language argue that language is rich in alternatives that speakers and writers, sensitive to attitudes and beliefs of audiences, can use without __23__ on the effectiveness of their communication. They are also able to be true to their notions of grammatical propriety. In some cases, gender-neutral language may be achieved through the use of gender-inclusive, gender-neutral or __24__ words ("human being," "person," "individual," and so on) instead of gender-specific ones ("man," "woman," "he," "she," "businessman," "mother," etc.), when speaking of people whose gender is unknown, ambiguous, or unimportant. If no gender-inclusive terms exist, new ones may be __25__ (e.g., "businessperson"). There may also be __26__ usage of existing gender-specific terms—for example, "men and women&quo..