Comics in Americahavebroadenedtheirappeal by marketing
to adults. Prior to World War II, usuallyonly 41 boughtcomics. DuringWorld War II, the comicbookindustry in the
UnitedStatesbegan to undergo a majorchange. When the war
started, the government 42 the comicsindustry in order to takeadvantage of theirpowerfulpropagandaeffects, regulating 43
for purposes of militarydefense. By the time the war was over, thetaste for comicbooks 44 the adultpopulation. Publishersfromthispoint on expandedthis 45 of the market, which was
to become the largestsalesincrease in the history of the comicsindustry.
The editor of ExcitingComics, Ed O’Donnell, was important in
extending the success of thismarketingdrive. He reorganizedcomicdrawing to encourageartists’ innovation. The market had
declinedslightlysince the lateforties. O’Donnell, againstconventions, hired 46 illustrators. He abandoned the
low-budgetpublication, a stepconsideredrisky to his peers in the
publicationindustry; however, his 47 environment for artisticcreationeventuallyprovedsuccessful. KennyBarby was one of the
artiststhathelped 48 the mostinnovativetitles to come out of
ExcitingComics. He insisted on revising the concept of the comicbook 49 ; he proposed to createcharactersdesigned to capturemarketsthat had previously not beensuccessfully 50 by comicbooks. Thisrevolutionaryidealaid the foundation for the now
thrivingmarket for sophisticatedadult-orientedcomicbooks.
【題組】45. (A) havoc (B) effigy (C) portion (D) demeanor