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【已刪除】Starbucksbrand strategy can be best captured by its “live coffeemantra, a phrase that reflects the importance the company attached to keeping the national coffee culture alive. From a retail perspective, this means creating an experience around the consumption of coffee, an experience that people could 31 into the fabric of their everyday lives. There are three components to this experiential branding strategy. The first component is indeed the coffee 32 . Starbucks prices itself on offering what it believes to be the highest-quality coffee in the world. To 33 its exacting coffee standards, Starbucks controls as much of the supply chain as possible, as well as the distribution to retail stores around the world. The second brand component is service, or what the company sometimes 34 as “customer intimacy.” The third component is atmosphere. Starbucks believes that people come to Starbucks for coffee, but 35 is what makes them want to stay. For that reason, Starbucks has seating areas to encourage lounging and layouts that were designed to provide an upscale yet inviting environment for those who want to linger.
【題組】 31.
(A) intrude
(B) weave
(C) incubate
(D) evacuate
編輯私有筆記
答案:B
難度:困難
52.某檢驗結果如下:病人檢體PT為12秒、APTT為80秒、品管檢體PT為10秒、APTT為44秒、正常人混合血漿APTT為47秒、 APTT之參考區間為40~50秒。病人檢體與正常人血漿混合後立即測試 APTT 為47秒,則下列敘述何者正確?
(A)檢體中無凝血因子抗體
(B)檢體可能有heparin污染
(C)須進一步執行37℃孵育(incubate)的混合試驗
(D)須進一步執行PT混合試驗
編輯私有筆記
答案:C
難度:適中
1F
etrnya 國一下 (2016/09/14 21:39)
病人檢體PT正常、APTT延長 =內在共同路徑問題  或  有heparin FDPs存在