【已刪除】Starbucks’ brandstrategy can be bestcaptured by its “livecoffee” mantra, a phrasethatreflects the importance the companyattached to keeping the nationalcoffeeculturealive. From a retailperspective, thismeanscreating an experiencearound the consumption of coffee, an experiencethatpeoplecould 31into the fabric of theireverydaylives.
There are threecomponents to thisexperientialbrandingstrategy. The firstcomponent is indeed the coffee 32 . Starbuckspricesitself on offeringwhat it believes to be the highest-qualitycoffee in the world. To 33 its exactingcoffeestandards, Starbuckscontrols as much of the supplychain as possible, as well as the distribution to retailstoresaround the world. The secondbrandcomponent is service, or what the companysometimes 34 as “customerintimacy.” The thirdcomponent is atmosphere. Starbucksbelievesthatpeoplecome to Starbucks for coffee, but 35 is whatmakesthemwant to stay. For thatreason, Starbucks has seatingareas to encouragelounging and layoutsthatweredesigned to provide an upscale yet invitingenvironment for those who want to linger.
31. (A) intrude (B) weave (C) incubate (D) evacuate