Newspaperpublishers in the UnitedStateshavelongbeenenthusiasticusers
and distributors of weathermaps. Althoughsomenewspapersthat had carried the
UnitedStatesWeatherBureau's nationalweather map in 1912 dropped it once the
novelty had passed, manycontinued to print the dailyweatherchartprovided by
(5) theirlocalforecastingoffice. In the 1930's, wheninterest in aviation and progress in
air-massanalysismadeweatherpatternsmorenewsworthy, additionalnewspapersstarted or resumed the dailyweather map. In 1935, The AssociatedPress (AP) newsserviceinaugurated its WirePhotonetwork and offeredsubscribingnewspapersmorning and afternoonweathermapsredrafted by the AP's Washington, B.C., office
(10)fromchartsprovided by the governmentagency. Anothernewsservice, UnitedPressInternational (UPI), developed a competingphotowirenetwork and alsoprovidedtimelyweathermaps for bothmorning and afternoonnewspapers. After the UnitedStatesgovernmentlaunched a series of weathersatellites in 1966, both the AP and
UPI offeredcloud-coverphotosobtainedfrom the WeatherBureau.
(15) In the late 1970's and early 1980's, the weather map became an essentialingredient in the redesign of the Americannewspaper. Newspublishers, threatened
by increasedcompetitionfromtelevision for readers' attention, sought to package
the newsmoreconveniently and attractively. In 1982, manypublishersfeltthreatened by the new USA Today, a nationaldailynewspaperthatused a page-wide,
(20)full-colorweather map as its key designelement. That the weather map in USA
21 Today did not includeinformationaboutweatherfronts and pressuresattests to the
largelysymbolicrole it played. Nonetheless, competinglocal and metropolitannewspapersresponded in a variety of ways. Mostsubstitutedfull-colortemperaturemaps for the standardweathermaps, whileothersdropped the comparativelydrab
(25)satellitephotos or addedregionalforecastmapswithpictorialsymbols to indicaterainy, snowy, cloudy, or clearconditions. A few newspapers, notably The New YorkTimes, adopted a highlyinformative yet lessvisuallyprominentweather map that
was speciallydesigned to explain an importantrecent or imminentweatherevent.
Ironically, a newspaper's richest, mostinstructiveweathermapsoften are
(30)comparativelysmall and inconspicuous.
【題組】16. The word "drab" in line 24 is closest in meaning to
(A) precise (B) poor (C) simple (D) dull