One of the most powerful weasel words is VIRTUALLY, a word so innocent that most people don't pay any attention to it when it is used in an advertising claim. But watch out. It is used in advertising claims that appear to make specific, definite promises when there is no promise. After all, what does Virtually mean? It means in essence or effect, although not in fact.
The next time you see the ad that says that this dishwasher detergent leaves dishes virtually spotless, just remember how advertisers twist the meaning of the weasel word VIRTUALLY. You can have lots of spots on your dishes after using this detergent and the ad claim will still be true, because what this claim really means is that this detergent does not in fact leave your dishes spotless. Whenever you see or hear an ad claim that uses this word, just translate that claim into its real meaning. So the product that virtually never needs service becomes the product that is
not in fact service free. 【題組】11.
Which of the following best explains Weasel Words?
(B)words that are used to mislead without outright lying
(C)words that make the negative disappear
(D)words that make the reader feel flattered
【題組】12 According to this passage, which of the following is NOT true?
(A)Advertisers try to convince people that the product does what they claim it can do.
(B)Encouraging people to buy products, advertisers try to avoid being outright dishonest.
(C)Advertisers may possibly benefit from using weasel words in advertising claims.
(D)Weasel words are not considered abuses in advertising claims.
【題組】13 Which of the following can NOT be inferred from this passage?
(A)Identifying weasel words may help us become aware of the potential trap in buying products.
(B)Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no such claim.
(C)Weasel words are not subject to some laws.
(D)Many weasel words can be found in advertising claims.