One of the mostpowerfulweaselwords is VIRTUALLY, a word so innocentthatmostpeople don't pay any attention to it when it is used in an advertisingclaim. But watch out. It is used in advertisingclaimsthatappear to makespecific, definitepromiseswhenthere is no promise. After all, whatdoesVirtuallymean? It means in essence or effect, although not in fact.
The nexttime you see the ad thatsaysthatthisdishwasherdetergentleavesdishesvirtuallyspotless, justremember how advertiserstwist the meaning of the weaselwordVIRTUALLY. You can havelots of spots on yourdishesafterusingthisdetergent and the ad claimwillstill be true, becausewhatthisclaimreallymeans is thatthisdetergentdoes not in factleaveyourdishesspotless. Whenever you see or hear an ad claimthatusesthisword, justtranslatethatclaiminto its realmeaning. So the productthatvirtuallyneverneedsservicebecomes the productthat is
not in factservicefree. 【題組】11.
Which of the followingbestexplainsWeaselWords?
(A)double-speak (B)wordsthat are used to misleadwithoutoutrightlying (C)wordsthatmake the negativedisappear (D)wordsthatmake the readerfeelflattered
【題組】12 According to thispassage, which of the following is NOT true?
(A)Advertisers try to convincepeoplethat the productdoeswhattheyclaim it can do.
(B)Encouragingpeople to buy products, advertisers try to avoidbeingoutrightdishonest.
(C)Advertisers may possiblybenefitfromusingweaselwords in advertisingclaims.
(D)Weaselwords are not consideredabuses in advertisingclaims.
【題組】13 Which of the following can NOT be inferredfromthispassage?
(A)Identifyingweaselwords may help us becomeaware of the potentialtrap in buyingproducts.
(B)Advertisers use weaselwords to appear to be making a claim for a productwhen in factthey are making no suchclaim.
(C)Weaselwords are not subject to somelaws.
(D)Manyweaselwords can be found in advertisingclaims.