108年 - 108 國立臺北大學_碩士班一般入學考試試題_企業管理學系乙組：管理學#146826

1. (1) Identify, describe, and exemplify four decision-making biases and errors managers usually have when they make decisions in international business. (2) Elaborate your own decision-making process (steps) for the choices of your master's degree. (25%)

2. Identify and provide an example of social loafing, conformity, group think, role conflict, and norms. (25%)

3. One of the strategies for a firm to increase its revenues is to use Ansoff Matrix. Please provide an example to demonstrate how a firm set its strategy by using Ansoff Matrix. (25%)

4. The use of Segmenting, Targeting, and Positioning is one of the approaches for a firm to develop marketing strategies. Please provide an example to demonstrate how a firm employs the approach of Segmenting, Targeting, and Positioning. (25%)