阿摩線上測驗 登入

106年 - 中小企銀第二次新進人員菁英儲備人員/英文#65055

科目：銀行◆英文 | 年份：106年 | 選擇題數：25 | 申論題數：2

試卷資訊

所屬科目：銀行◆英文

選擇題 (25)

1. ___________ of material goods is an essential part of market activities. When the economy is strong, people are more willing to make purchases. (A) Definition (B) Interaction (C) Consumption (D) Persuasion
2. Many countries now set limits on carbon ___________ and fine companies that exceed them. (A) emission (B) permission (C) temptation (D) omission
3. Only when big corporations fulfill their social ___________ can the society really benefit from their business expansion and growth. (A) obligations (B) stigma (C) empathy (D) speculations
4. In the ___________ of politics, the recent vote-rigging scandal was interpreted as a simple mistake of no harm. (A) duplicate (B) torpedo (C) parlance (D) concierge
5. To call for attention, the news report ___________ the problems of unemployment and social unrest. (A) brimmed (B) presided (C) remitted (D) highlighted
6. The engineering team had experienced several ___________ in the development of the new technology before its success. (A) setbacks (B) fallbacks (C) kickoffs (D) payoffs
7. The difference between the two sets of statistics is ___________, making it rather insignificant for any decision to be made. (A) marginal (B) maritime (C) pompous (D) psychic
8. The long-standing ___________ between the two companies makes the competition in consumer electronics market fierce. (A) fiasco (B) novice (C) norm (D) feud 
9. Many lobbyists urge that suffrage ___________ to any person over 18 years old. (A) to be extended (B) be extended (C) extends (D) will extend
10. ___________ the discord over the new taxation, the two parties eventually reached a consensus. (A) In spite (B) Although (C) Despite (D) Even though
11. ___________ on and on, the speaker did not seem to notice that most students dozed off. (A) Droned (B) To drone (C) Droning (D) Being droned
12. Jason was a musician and dancer. ___________ but he choreographed for the school musical. (A) Not only he composed music (B) Only he did not compose music (C) Only didn’t he compose music (D) Not only did he compose music
13. ___________ from college in the late 1990s, the artist then moved to New York to start his art career. (A) Graduating (B) Graduate (C) Graduated (D) Having graduated
14. ___________ its logical design, ease of using, and low cost, it is surprising that this product has not dominated the market. (A) To give (B) Given (C) Giving (D) By giving
15. It is ___________ that all citizens support this international sports event. (A) of great importance (B) for great importance (C) by great importance (D) great importance
16. (A) violation (B) charisma (C) sympathy (D) mechanism
17. (A) vetoed (B) restricted (C) assumed (D) retaliated
18. (A) enforcing (B) victimizing (C) paraphrasing (D) abdicating
19. (A) betrayal (B) incentive (C) fugitive (D) acquittal
20. (A) trivia (B) parasite (C) confrontations (D) endeavors
21. What is the main idea of the passage? (A) Crowd-culture is the subculture developed exclusively for new forms of entertainment. (B) Fusing in crowd-cultural branding creates a new synergy for social media branding. (C) Traditional branding efforts can be more effective as long as they are digitalized. (D) Social media have become a disruptive force for traditional media.
22. According to the passage, which of the following is NOT true? (A) Social media provide the platform for businesses to build digital relationships with their customers. (B) Crowd-culture developments transform how branding works. (C) Digital crowds form their exclusive cultures, aiming to destroy the old business world. (D) Businesses find it hard to compete with the level of creativity and entertainment that crowd-culture creates.
23. The word lingua franca in the first paragraph is closest in meaning to ___________. (A) important source (B) common language (C) crucial technique (D) branding stickiness
24. According to the passage, which of the following branding strategy is mostly recommended? (A) Launching more branding campaigns. (B) Targeting at loyal customers. (C) Promoting cultural diversity through new digital techniques. (D) Making branding relevant to crowd-culture phenomena.
25. According to the passage, what can be most possibly inferred? (A) Businesses may continue experiencing failures without taking into account internet crowd-culture. (B) Crowd-culture can be a fad, but it is not worth too much attention or investment. (C) Social media are now facing a new wave of restructuring and consolidation. (D) Businesses can regain their momentum by hiring social media experts to work out a new model.

申論題 (2)

第一題：翻譯題（中翻英） 印尼是東南亞面積最大的國家，由一萬七千多個島嶼組成，土地以及海洋天然資源豐富。1970 年代以 後，從地下礦脈到土地上的農產植作大量外銷，包括︰天然氣、石油、銅、鋁、棕櫚油等。雖然產品附加價 值低，卻為印尼賺取大量外匯。印尼人的儲蓄比例在亞洲經常是敬陪末座。隨著經濟發展，中產階級崛起， 這樣的現象已出現變化。新興中產階級經濟力提升後，開始注重社交與生活享受，對品質與國際品牌的要求 也逐漸提升。這種變化也為國際企業創造了有力的新機會。【25 分】
第二題：翻譯題（英翻中） Last month, Amazon announced that it would pay $13.7bn to take over Whole Foods, an upscale grocer known for its organic produce. The acquisition was more than ten times bigger than any one Amazon has made so far, and the precise impact of this takeover is hard to gauge, primarily because buying Whole Foods barely gives Amazon a stranglehold on food and beverages: the combined companies will account for just 1.4% of America’s grocery market. Customers who shop at the chain are not the mass market; instead they are the unusually niche of affluent groups. Since Amazon has yet to make any decision about significant changes at Whole Foods, how Amazon is to integrate Whole Foods remains murky, stirring speculation on business synergy and market rivalry. Nevertheless, this takeover gives a glimpse into Amazon’s playbook, a rather complex strategy of enmeshing itself in its customers’ lives: each new service, from streaming video to its virtual assistant, makes it more integral to a person’s day.【25 分】