110年 - 110輔仁大學_碩士班招生考試_品牌與時尚經營管理碩士學程︰時尚品牌案例分析#100200

科目：研究所、轉學考(插大)◆時尚品牌案例分析 | 年份：110年 | 選擇題數：0 | 申論題數：4

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所屬科目：研究所、轉學考(插大)◆時尚品牌案例分析

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Q 1 : Please explain what's the different between "Brand", "Product" and "Luxury brand" .

Q 2: Please try to use academy theory to explain what do you think " the clothes we wear say about us" ?

Q 3: Why do you think "Brand Podcasts" have become so popular, especially with Juxury fashion brands like Gucci and Chanel? What's the value of Podcasts? What does Podcast mean for fashion brand management?

Q 4: Is the Fashion Industry Transforming into a Big Data Industry? Please try to define how big data influence fashion industry and fashion brand management?