110年 - 110 國立政治大學_碩士班招生考試_國際傳播英語碩士學位學程（IMICS）:國際傳播議題分析#102914

科目：研究所、轉學考(插大)◆國際傳播議題分析 | 年份：110年 | 選擇題數：0 | 申論題數：4

試卷資訊

所屬科目：研究所、轉學考(插大)◆國際傳播議題分析

選擇題 (0)

申論題 (4)

(1) How do you define the concept of free speech on the Internet? (20%)

(2) Do you believe content regulations pave the way to a functional reaction to these matters? (15%)

(3) How do you think legislative measures on social media will be able to defend democracy against illiberal challenges?(15%) Please craft persuasive arguments and provide examples to elaborate your discussions.

2.Influencer marketing has surged during the COVID-19 pandemic as individuals have turned to online channels and platforms to fulfll their needs and spent more time on social media. According to the Interactive Advertising Bureau (2018), social media influencers are those who "have the potential to create engagement, drive conversation, and/or sell products/services with the intended target audience; these individuals can range from celebrities to more micro-targeted professional or nonprofessional peers." Social media influencers may engage in activities that serve as a part of persuasive communication and they are assumed to have a strong effect on their followers' decision- making. With regard to the growing phenomenon, please use relevant theories to explain how factors related to the source, message, and audience may impact the efticacy of influencer marketing. (35%). Given the covert nature of influencer marketing, what are the ethical aspects of the tactic that should be addressed? (15%)