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        In recent years, teenagers' consuming habits have undergone a significant transformation,largely driven by the rise of digital media and social networks. Teenagers today __36__ morepurchasing power and influence than ever before, making them a key demographic formarketers. However, their buying preferences are often __37__ by trends and peer influence,rather than traditional advertising methods. Social media platforms, in particular, play a crucialrole in shaping their consumption patterns, as teens are more likely to __38__ productsendorsed by influencers they follow. Moreover, the growing concern for environmentalsustainability is becoming __39__among younger consumers, who are increasingly optingfor eco-friendly brands. Therefore, companies targeting teenagers must adapt their strategiesto reflect not only the digital landscape but also the __40__ values that drive this generation’schoices.


【題組】

36.
(A) wield
(B) acquire
(C) amass
(D) accumulate



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K(113高普會計雙榜) 國一下 (2024/11/05):
6729de67b2302.jpg
 
文章翻譯


  近年來,青少年的消費習慣發生了顯著變化,這主要受到數位媒體和社交網絡的驅動。
 
  當今的青少年擁有比以往更多的購買力和影響力,成為行銷人員的主要目標族群。
 
  然而,他們的購買偏好往往受到潮流和同儕影響,而不是傳統廣告的影響。
 
  特別是社交媒體在塑造他們的消費模式上扮演了關鍵角色,因為青少年更傾向於購買那些由他們追隨的網紅推薦的產品。
 
  此外,對環境可持續性的關注在年輕消費者中正變得越來越普遍,青少年也愈發偏好環保品牌。
 
  因此,針對青少年的公司必須調整其策略,以反映數位環境以及驅動這一代選擇的價值觀。
 
 
 
解析:
 
選項(A)「wield」符合句意,意指今天的青少年擁有比以往更多的「掌握」購買力和影響力。
 
其餘選項,(B) "acquire"、(C) "amass"(累積)、 (D) "accumulate"(累積),皆不符文意。
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