In recent ye..-阿摩線上測驗
In recent years, teenagers' consuming habits have undergone a significant transformation,largely driven by the rise of digital media and social networks. Teenagers today __36__ morepurchasing power and influence than ever before, making them a key demographic formarketers. However, their buying preferences are often __37__ by trends and peer influence,rather than traditional advertising methods. Social media platforms, in particular, play a crucialrole in shaping their consumption patterns, as teens are more likely to __38__ productsendorsed by influencers they follow. Moreover, the growing concern for environmentalsustainability is becoming __39__among younger consumers, who are increasingly optingfor eco-friendly brands. Therefore, companies targeting teenagers must adapt their strategiesto reflect not only the digital landscape but also the __40__ values that drive this generation’schoices.
38.
(A) dismiss
(B) promote
(C) purchase
(D) reject
K(113高普會計雙榜) 國一下 (2024/11/05): 文章翻譯
近年來,青少年的消費習慣發生了顯著變化,這主要受到數位媒體和社交網絡的驅動。 當今的青少年擁有比以往更多的購買力和影響力,成為行銷人員的主要目標族群。 然而,他們的購買偏好往往受限於潮流和同儕影響,而不是傳統廣告的影響。 特別是社交媒體在塑造他們的消費模式上扮演了關鍵角色,因為青少年更傾向於購買那些由他們追隨的網紅推薦的產品。 此外,對環境可持續性的關注在年輕消費者中正變得越來越普遍,青少年也愈發偏好環保品牌。 因此,針對青少年的公司必須調整其策略,以反映數位環境以及驅動這一代選擇的價值觀。
解析:
選項(C)「purchase」符合文意,表示青少年更傾向於「購買」由網紅推薦的產品。
其餘選項,(A) "dismiss"(忽略)、(B) "promote"(促銷)、(D) "reject"(拒絕),皆不適當。 | 檢舉 |
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