Google began as a research project in January 1996 by Larry Page and Sergey Brin, two PhD students at Stanford University. They developed the hypothesis that a search engine based on the analysis of the relationships between websites would produce improved results over the basic techniques then in use. Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies and laid the foundation for their search engine.
The Google search engine attracted a loyal following among the growing number of Internet users. They were attracted to its simple, uncluttered, clean design — a competitive advantage to attract users who did not wish to enter searches on web pages filled with visual distractions. This appearance had behind it Google’s unique search capabilities. In 2000, Google began selling advertisements associated with the search keyword to produce enhanced search results for the user. This strategy was important for increasing advertising revenue, which is based upon the number of hits users make upon ads. The ads were text-based in order to maintain an uncluttered page design and to maximize page loading speed. It also only cost a very small amount per click to the websites that advertised this way. While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while gnerating revenue.
【題組】46 What is the purpose of this passage?
(A) To advertise the Google search engine.
(B) To introduce Google’s early history and how it succeeded.
(C) To show the public a new search engine on the Internet.
(D) To explain how Google got its name.
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