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       Despite its remarkable growth, the creator economy and influencer marketing still operate in a somewhat unregulated space. This leads to challenges, particularly concerning performance metrics and payment standards. __16__, with influencer marketing becoming a more entrenched component of marketing budgets, creators and influencers are urging brands, agencies, and influencer marketing platforms to reconsider payment terms.

      Digiday recently interviewed five creators about their experiences negotiating payment terms in this __17__ industry. Steven Sharpe, a full-time lifestyle and wellness content creator with over 24,000 followers across TikTok and Instagram and founder of Nobius Creative Studios, emphasized the importance of creators setting boundaries in this dynamic environment.

      Payment terms typically range from 30 to 90 days after the completion of the creator or influencer's work, with invoices sent to the brand, its agency partners, or an influencer marketing platform. However, late payments are not uncommon, leaving creators waiting for weeks or even months for their compensation. Jazmin Griffith, a social analyst and full-time creator with over 300,000 TikTok and Instagram followers, shared her frustration with waiting over six months for payment after securing a campaign.

    To __18__ these delays, Griffith now prefers working directly with brands or mainstream influencer marketing agencies. She has also begun requesting upfront deposits, particularly for higher-priced campaigns. Similarly, Jayde Powell, a freelance content marketer and creator, faced payment challenges, prompting her to negotiate shorter payment terms with brands. Powell also introduced late payment fees to __19__ prompt payments. Joy Ofodu, a full-time creator and voice actor with over 290,000 followers across TikTok and Instagram, advocates for brands to initiate the payment process immediately after content is published. However, late payments persist as a significant issue for creators, with 56% reporting facing such delays, according to Tipalti.

   This friction between creators and brands underscores the pressing need for standardized payment terms within the industry. Victoria Bachan, president of Whalar Talent, stresses the urgency of addressing this issue. Nonetheless, Bachan acknowledges challenges on both sides, with newcomers grappling to navigate the industry and brands managing multiple influencer campaigns.

     To support creators, Whalar is exploring options such as __20__ payments for late invoices. Despite the hurdles, resources are available to creators, such as the Creators Guild of America (CGA) and the Freelance Isn't Free Act, advocating for fair pay and safeguarding freelancers from late payments.                Advocating for payment standardization is an arduous but essential endeavor, particularly as the influencer marketing industry continues its expansion. As noted by Ofodu, adapting to evolving economic trends is crucial for both creators and brands. Ultimately, equitable and timely payment practices are indispensable for fostering a sustainable creator economy.