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In recent years, many companies have expanded globally. 11 this globalization trend,
more and more employees are working abroad in managerial positions or as part of a
multicultural team. Although it is common nowadays for staff to work abroad to gain
experience, many people have difficulty 12 to a new culture. Statistically, the failure rate in
US multinationals is 13 to be as high as 30 %. One of the examples concerns a German
manager of IBM who took up a position as product manager in England. He found that at
lunchtime, many members of staff went to the pub. He stopped them right away and said, “ It is
not good for efficiency. There is no way we would do that in Germany.” The German manager’s
mistake was that he hadn’t 14 the cultural differences. IBM had a firm rule about drinking
during working hours. But, he didn’t understand that staff in other countries might be more
flexible in applying the rule. When managers work in foreign countries, they may find it
difficult to understand the behavior of their employees. 15 , they may find that the
techniques which worked at home are not effective in their new workplace. Hence, it becomes
important for them to develop cross-cultural awareness in the international workplace.
【題組】11. (A) Because of (B) Even though (C) In addition to (D) In spite of
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