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高普考/三四等/高員級◆英文題庫下載題庫

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Since the early 1990s, the Internet has become a powerful force in both communication and business. Some people have compared the Internet business boom with the gold rush thinking in the US in the 1800s. And like the gold rush of that time, there has been a lot of exaggeration and oversimplification about how easy it is to “get rich quick.” Several of the biggest myths about e-commerce are discussed below. The biggest myth about e-commerce is “It’s easy.” It’s true that putting up a website is easy. But for a site to be effective at selling products is a lot harder. As Charles Feld explains, “A website is like an iceberg. What you see looks small and simple, but below it there are a lot of complicated issues.” Another myth is “It’s cheap.” But especially for large companies which are trying to set up full online commerce sites, the costs are never low. A survey of 100 businesses found that most companies spend about US$750,000 just for the technology of doing e-commerce. Then there are the costs related to marketing the e-commerce sites. Other costs come from integrating the existing business with the business done online. Still another myth is that “Everybody is doing it.” It may be true that almost every company has a website, but many of these sites are for information rather than for commerce. The reason for this is that many companies do not see e-commerce as a big advantage over the old ways of doing business. Customers also just do not see an advantage to shopping online for things like clothes. Online they cannot actually try on the clothes or feel the material.
【題組】40 Which of the following statements is true?
(A)An e-commerce website is like an iceberg because they are both dangerous.
(B)It doesn’t cost much for a company to be able to do business online effectively. 
(C)Many companies think online shopping will soon replace the traditional way of shopping.
(D)A lot of businesses use their websites only to provide information for customers.

答案：D
難度： 簡單
最佳解!
別柏賢(被開販售請告知) 高三下 (2018/03/20)
網路行銷被過渡推崇，甚至被比擬為掏金熱，但是網路行銷就像冰山一樣，在你看不見的地方有很多複雜的成本與努力，也不是所有人都在從事網路行銷，很多公司都有架設網站，但是存粹提供資訊大於網路行銷。(A)錯誤，像冰山是因為能看見的部分只是極少的區域，                仍有大部分的努力與複雜的.....看完整詳解


Since the early 1990s, the Internet has ..-阿摩線上測驗