Businesses often want to find out the level of service that is being provided by the employees in a particular store or
place of business. In order to do this, they hire people who are known as mystery shoppers. These are people who shop at
a store and secretly gather information about the store and the employees. They often also give their opinions about the
overall experience they have while shopping.
Any type of business that deals with the public may be visited by a mystery shopper. These businesses include but
are not limited to hotels, restaurants, retail stores, gas stations, and banks. Practically any business whose management
needs to learn what the end consumer sees and experiences can benefit from mystery shopping.
Mystery shopping has become a big industry in the U.S., with estimated value of this industry at over $600 million in
2004. However, most people who work as mystery shoppers are unable to make a living doing it. Rather, they simply do
it for fun and get free meals, merchandise, and sometimes money. The industry has also been hit in recent years by
criminals who try to get people to pay in order to become certified as mystery shoppers. 【題組】79 Which of the following is implied in the passage?
(A) Mystery shopping began in 2004.
(B) One has to look great in order to be a mystery shopper.
(C) One earns a lot of money by working as a mystery shopper.
(D) In reality, mystery shopping is just another market research tool.
寫作批改
VIP與詳解卡管理
私人筆記( 0 )
