台灣菸酒◆英文題庫下載題庫

二、閱讀測驗( 第 41-50 題，四選一單選選擇題 10 題，每題 2 分，占 20 分 )
    In response to growing health concerns and stricter regulations, tobacco companies have
adapted their marketing strategies globally. While traditional advertising, such as TV
commercials and billboards, has been heavily restricted in many countries, particularly in the
European Union, companies have turned to more subtle approaches. These include sponsoring
cultural or sporting events, using social media influencers, and focusing on product placement
in films and TV shows.
   One particularly contentious marketing tactic is the use of visually appealing packaging,
which has proven effective in markets where regulations are less stringent, such as in parts of
    Africa and Southeast Asia. In contrast, in countries with strict regulations, like Australia and
the UK, plain packaging laws have been implemented, requiring standardized designs with
large health warnings that cover most of the pack. This has reduced the visual appeal of
smoking and aims to deter younger people from picking up the habit.
    Additionally, the rise of e-cigarettes and vaping devices has presented new marketing
challenges. Although these products are often marketed as healthier alternatives to traditional
cigarettes, there is growing concern about their appeal to younger consumers, particularly
through aggressive social media campaigns. Health experts argue that these devices still pose
serious health risks and that marketing them as safer alternatives undermines global efforts to
reduce smoking-related illnesses.