第一篇：
Business strategy is sometimes defined simply as a firm's high-level plan for reaching specific business objectives.
Strategic plans succeed when they 31 business growth, a strong competitive position, and strong financial
performance. When the high-level strategy fails, however, the firm must 32 change its approach or prepare to go out
of business. Strategies reflect the firm's strengths, vulnerabilities, resources, and opportunities. And, they also reflect the
firm's competitors and its market. Many different strategies and business models are possible, even for companies in the
same industry selling 33 products or services. Southwest Airlines (in the US) and Ryan Air (in Europe), for instance,
have strategies 34 providing low-cost transportation. The 35 for Singapore Airlines focuses instead on brand
image for luxury and quality service. In competitive industries, each firm formulates a strategy it believes it can exploit.
【題組】33. (A) alike (B)similar (C) opposite (D) unlike
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