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Starbucks serves over 25 million customers a week in 15,000 stores in 44 countries around the world. 41 So how did a company currently worth $5 billion get started? 

Starbucks Coffee, Tea, and Spice, as it was originally known, roasted its first coffee beans in 1971. This tiny coffee house in Seattle, named after a character in the novel Moby Dick, was the vision of three men—Baldwin, Siegel, and Bowker—who cared passionately about fine coffee and tea. 42 A decade later, their fourth store in Seattle opened. 

Meanwhile, in New York, Howard Schultz, a businessman specializing in kitchen equipment, noticed that a small company in Seattle was ordering a large number of a special type of coffeemaker. 43 As soon as he saw the Starbucks store, he knew that he wanted to be a part of it. The three founding members weren't initially very eager, but a persistent Schultz was eventually hired to be the head of Starbucks marketing in 1982. 44 Within the next ten years, Schultz had already opened 150 new stores and had bought the company! There are now stores all over Europe, Asia, and the Middle East. 45