試題詳解

_______________ These are groups of individuals or organizations with similar characteristics. In the past, companies used mass marketing — in other words, the advertising of products to a large and general market. Today, this does not work. Needs of people become more individualized. These days, advertisers need to target very specific groups.
(A) Target marketing, advertising to specific market segments, is important.
(B) Mass marketing worked very well in the old days.
(C) Target marketing and mass marketing are equally important in advertising.
(D) Mass marketing targets larger groups of consumers.