試題詳解

1. The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:
(A)prior success and ethnocentrism can override the SRC.
(B)a person's perception of market needs is framed by others cultural experience.
(C)unconscious reference to one's cultural values is critical in global marketing.
(D)unbiased perception is a vital and critical skill in global marketing.