12. Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of (A) prediction markets (B) behavioral targeting (C) greedy marketing (D) crowdsourcing

4. The value chain model (A) sees the supply chain as the primary activity for adding value. (B) helps a firm identify points at which information technology can most effectively enhance its competitive position. (C) categorizes five related advantages for adding value to a firm's products or services. (D) categorizes four basic strategies a firm can use to enhance its value chain.

12. Netflix's public announcement of a reward for a technology solution to its movie recommendation system is an example of
(A) prediction markets
(B) behavioral targeting
(C) greedy marketing
(D) crowdsourcing

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