Colors have a direct and powerful impact on the way we feel and react to our surroundings. Some colors excite us,
while others soothe and calm us. For example, when the Blackfriar Bridge in London was painted green, suicide jumps
from the bridge decreased by 34%. Research reveals that people have similar emotional responses to specific colors and
in general, the brighter the color, the stronger the response.
Blue, for example, creates a tranquil, quiet feeling in many people. Blue makes it easier for people to resolve
conflicts and accept themselves. Blue also seems to act as an appetite suppressant. People snack less out of a refrigerator
when the refrigerator light is blue. And they eat less when they use blue dishes.
Green has a soothing effect. People who work in green rooms have fewer stomachaches and feel less pain generally.
Orange improves mental clarity and promotes happiness. Orange increases the flow of oxygen to the brain.
In a red room, people are more likely to feel angry and tense. Red has also been found to stimulate the autonomic
nervous system.
Yellow produces rather different emotional responses depending on its brightness. People in a bright yellow room
feel tired. Babies cry more in bright yellow rooms and husbands and wives fight more. Pale yellow, on the other hand,
creates a feeling of harmony.
【題組】47 What color of the plate should we use if we want to lose weight?
(A) Blue. (B) Orange. (C) Red. (D) Yellow.
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