Passage 3 Blogs (short for “weblogs”) have grown into one of the Net’s most important types of websites. There are now more than 100 million blogs, published by office workers, singers, businesses, and everyone in between. Blog posts often include links to other blogs, forming strong online communities. Altogether, the internet’s massive collection of blogs is known as the “blogosphere.”
Besides being free, blogs are easy to maintain – two big reasons for their popularity. Beneath the main banner are entries posted by the blog writer, or blogger. New entries appear at the top so posts are listed in the order that they were written. Plus, blogs usually allow readers to add comments. When the blogger or other readers respond, it can lead to interesting conversations.
A blog may be about someone’s daily life, job hobbies, or any other topic. Someone interested in LCD TVs might start a blog about them, posting articles, reviews, and his or her opinions. So blogs are resources which are informative, yet personal. In the internet age, that’s a key combination which attracts readers.
The power of blogs to reach a wide audience is well known. Many celebrities use blogs to post news, making traditional press releases less popular. Reporters track comments on the blogosphere to measure the public’s reaction to events. And politicians use blogs to voice their ideas.
In the USA, more than 50% of Internet users enjoy reading blogs. That has caught the eye of a lot of businesses. Some companies hire bloggers to write about products. Bloggers can also make money by hosting ads from firms like Amazon. And through programs like Google’s AdSense, ads are placed on a blog based on its keywords. Bloggers can also set up deals with companies. So, for example, a blog about cats may display a pet food company’s banner.
With so many money-making opportunities, popular bloggers can earn $1,000 per month or more. Some even make a full-time living from their blogs. The key is to add new content on a regular basis. You want people to know that your site is useful and up to date. That may mean spending several hours a day creating new content. If a blog’s traffic reaches 2,000 daily visitors, it’s a sign that you’re a big hit in the blogosphere.
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