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Feeling sad? If so, then you should probably avoid going shopping until you start feeling better. A new study shows that people’s spending  judgment does not work so well when they are feeling down.

        There were two groups of subjects involved in the study. One group was asked to watch a sad video about death, while the other group watched a video about nature. They were then asked how much they would pay  for  a sporty-looking water bottle. On average, the group watching the sad video offered to pay nearly four times more than the group watching the nature video.

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Feeling sad? If so, then you should probably avoid going shopping until you start feeling better. A new study shows that people’s spending  judgment does not work so well when they are feeling down.

        There were two groups of subjects involved in the study. One group was asked to watch a sad video about death, while the other group watched a video about nature. They were then asked how much they would pay  for  a sporty-looking water bottle. On average, the group watching the sad video offered to pay nearly four times more than the group watching the nature video.

        The researchers concluded that sadness leads people to become more focused on themselves, causing them to feel that they and their possessions are worth little. Over time, this trend can cause sad shoppers to lose hundreds or even thousands of dollars each year.

感到悲傷？ 如果是這樣，那麼您可能應該避免購物，直到您開始感覺好些為止。 一項新研究表明，人們情緒低落時的支出判斷效果不佳。

         有兩組受試者參與了這項研究。 一個小組被要求觀看有關死亡的悲傷錄像，而另一組則觀看有關自然的錄像。 然後，他們被問到要花多少錢才能買一個運動型水壺。 平均而言，觀看悲傷視頻的小組所支付的費用比觀看自然視頻的小組高出近四倍。

         研究人員得出的結論是，悲傷會使人們變得更加專注於自己，從而使他們感到自己及其財產毫無價值。 隨著時間的流逝，這種趨勢可能導致悲傷的購物者每年損失數百甚至數千美元。