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研究所、轉學考(插大)-管理學題庫下載題庫

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18. The goal of market segmentation is to break down the market for a product or a service into different groups of consumers so the firm can:
(A) tailor its marketing mix to each individual segment.
(B) make the sales job easier.
(C) offer a customized product to every consumer.
(D) offer a standard product to every consumer..

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 【站僕】摩檸Morning：有沒有達人來解釋一下?
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18. The goal of market segmentation is t..-阿摩線上測驗