試題詳解

34. (AB) The movement encourages individuals to exercise discernment before succumbing to the allure of influencerendorsed products. (AC) Furthermore, deinfluencing helps promote honest conversations about products. (AD) Is deinfluencing just the opposite of influencing? Yes, but with some caveats. (AE) Is deinfluencing a bona fide antidote to the gluttonous consumerism of the internet age? (BC) The 2024 Consumer Buying Habits Report also shows that over one-third of consumers have opted out of purchases due to negative online reviews or influencer criticism (deinfluencing). (BD) This hints the need for brands to adjust their marketing strategies to resonate with the specific media consumption preferences of their target audience. (BE) NPR once surveyed its readers about their relationship with social media and heard from dozens of people who relayed being fed up with constant advertising on social media, feeling buyer's remorse after following an influencer's recommendation.