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As a young girl, starting a business was the last thing on Anita Roddick’s mind. “I wanted to be an actress,” she says. Even when she began to pursue what would become The Body Shop, her environmentalism-minded skin and hair-care company with more than 1,800 stores around the world, Roddick’s goal was not to be an icon. Roddick opened her first shop in 1976 with twenty-five hand-mixed products, eventually franchising The Body Shop, and then going public in 1984. The Body Shop now offers more than 1,000 items and reached sales of more than one billion dollars in 2001/2002. In 1997, Roddick helped launch a master’s degree program in conjunction with Bath University in England, with the aim of making business education more socially responsible. More recently, she established The Body Shop’s Human Rights Award which recognizes individuals and organizations that focus on social, economic, and cultural rights. The biggest challenge has been people’s cynicism. “People feel there has to be an ulterior motive to The Body Shop’s activism, as though our principles are a marketing ploy,” Roddick says. Have the challenges affected Roddick’s feelings about entrepreneurship? Not even slightly. “I don’t think being an entrepreneur is something you question,” says Roddick. “It’s just something you are.”
【題組】What is the reading mainly about? 
(A)Anita Roddick’s dream in childhood. ‚
(B)The secret of starting a business. ƒ
(C)How to deal with challenges. „
(D)Anita Roddick’s story as an entrepreneur.

答案：登入後觀看
難度： 簡單
1F
Chun Jen Wan 高二上 (2013/01/18)
作為一個年輕的女孩，創業安妮塔·羅迪克的腦海中的最後一件事。“我想成為一名演員，”她說。即使當她開始追求什麼將成為The Body Shop的，她志同道合的環保skinand頭髮護理公司有1800多名世界各地的商店，羅迪克的目標不是要一個圖標。羅迪克在1976年開了第一間店鋪，25多手雜的產品，最終特許經營美體小舖，然後於1984年上市。 The Body Shop的現在提供了1000餘項，並達成了在2001/2002年銷售超過十億美元。
在1997年，羅迪克幫助發動一起在英國巴斯大學的碩士學位課程，對社會更負責任的商業教育的目的。最近，她建立The Body Shop的人權獎，承認個人和組織，集中在社會，經濟和文化權利。
面臨的最大挑戰一直是人們的冷嘲熱諷。 “人們覺得必須有一個不可告人的動機，The Body Shop的積極性，就好像我們的原則是一種營銷策略，”羅迪克說。有挑戰，影響了羅迪克的創業感受？甚至略有下降。 “我不認為作為一個企業家，你的問題是，”羅迪克說。 “這只是你的東西。”
2F
Chun Jen Wan 高二上 (2013/01/18)

主要是讀什麼呢？

(A)安妮塔·羅迪克在童年的夢想。

(B)創業的秘密。

(C)如何應對挑戰。

(D)安妮塔·羅迪克作為一個創業者的故事。


As a young girl, starting a business was..-阿摩線上測驗