試題詳解

42) You buy a stock assuming that it will go up. However, shortly thereafter the stock drops and you lose a lot of money. Your financial planner thinks the stock will drop further and advices you to sell. However, you have lost so much money already you feel you cannot sell. Instead you hang onto the stock in hopes to regain your lose. Instead you lose more. This phenomena is referred to as:
(A) Intuitive decision making
(B) Escalation of commitment
(C) Bounded rationality
(D) Optimism bias