42. The word “media” in the first paragraph includes_.
(A) radio only
(B) the press only
(C) television only
(D) all of the above

The media are all used to spread the message.

媒體用來傳播訊息。

The press offers a fairly cheap method, and magazines are used to reach special sections of the market.

出版社提供了一種相當便宜的方法，而雜誌則被用於進入市場的特殊領域。

The cinema and commercial radio are useful for local market.

電影院和商業電台對當地市場很有用。

Television, although more expensive, can be very effective.

電視雖然價格昂貴，但卻非常有效。

Public notices are fairly cheap and more permanent in their power of attraction.

公告的價格相當便宜，並且具有很強的吸引力。

Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.

其他增加消費者興趣的方式是通過展覽和交易會以及直接郵寄廣告。

→ 因此文章內提到廣告的媒體包含：出版社、雜誌、電影院、商業電台、電視、公告、展覽、交易會、郵寄。

42. The word “media” in the first paragraph includes_.

(A) radio only 只有廣播

(B) the press only 只有新聞界

(C) television only 只有電視

(D) all of the above 以上皆是