As a food label is often nothing more than an advert to tempt you to buy the product, you should pay particular attention to the choice of words used. 37 watch out for the word “flavor,” as this may mean that the product contains 38 ingredients. Chocolate-flavor topping, for example, will not contain chocolate, even though chocolate-flavored topping will contain a small percentage—so read carefully. Many manufacturers also use a range of 39 descriptions. Feel-good words intentionally blur the true nature of a product’s source. 40 , “fresh egg pasta,” means that the pasta was indeed made with real and not powdered eggs, but maybe months ago. Words that you can trust are “organic,” “wholemeal,” “natural mineral water,” “Fair Trade,” “free range,” and the “V” vegetarian symbol.