46-50 Three days a week, a retired agricultural officer named Teodoro sets to work in the back of what
was once a small roadside shop about an hour and a half south of Rome, making a cheese that has
twice come close to extinction. Using a stirring stick and a large aluminum vat, he curdles sheep’s
milk into small wheels of cheese, which he shapes by hand and sets on a table to dry. Il Conciato di
San Vittore, as the cheese is called, represents the deepest roots of Italian culinary production—small
scale, artisanal, steeped in history. Yet the chances for its survival would be slim if not for a recent
partnership with an Italian business operating on a vastly different scale: the newly opened Eataly
supermarket in central Rome.
With four floors of aisles and restaurants connected by moving walk ways and glass elevators,
the location is the gourmet chain’s newest and biggest, a flagship in the Italian capital to complement
its branches in New York City, Tokyo, Torino and Milan. Mario Batali, a partner in the booming New
York outpost, has turned Eataly into a hit by selling Americans on the appeal of traditional Italian
culture. Eataly, in fact, is much more than that. With its big-box décor, globe-spanning ambitions and
innovative marketing, it represents an opportunity for Italians to reclaim a culinary heritage that’s
slipping away. On the broad spectrum of food culture, Eataly and Il Conciato di San Vittore are a
world apart, yet each would be lost without the other.
Until a couple of generations ago, Italy was still largely an agricultural country, and many people
made their own cheeses, hams, jams and sauces. Those who didn’t buy them from small vendors in
their local market. But industrialization and urbanization have withered those links to the land.
Women have left the kitchen for the workplace. Morning markets have given way to grocery stores.
Small-scale artisans have succumbed to national producers’ economies of scale. In 1996 roughly 40%
of Italy’s food was sold by small, traditional retailers. A decade later that percentage had been cut in
half. “Nobody wanted to go to the market any more, where it smelled and you were pressed inside
with others,” some commented.
【題組】47. Which statement about Eataly and Il Conciato di San Vittore is wrong?
(A) Mr. Vittore was in charge of the management of Eataly.
(B) One provides the marketing channel for the other.
(C) One provides commodities of salability for the other.
(D) The international exposure is important to a commodity.
(E) How commodities are displayed in store can be important, too.