試題詳解

48. Which of the following statements is most likely to be TRUE?
(A) Nike’s swoosh and McDonald’s golden arches are exemplary logos that strengthen their respective brands.
(B) Diesel’s branding experiment was a lost cause and proved that branding has to be consistent.
(C) A brand name needs to be constantly changed in order to attract new customers.
(D) A strong brand can disregard the level of consumer awareness while making branding decisions.