阿摩線上測驗 登入

試題詳解

試卷:109年 - 2020-1 初階全球行銷證照:全球行銷實務#85982 | 科目:全球行銷實務

試卷資訊

試卷名稱:109年 - 2020-1 初階全球行銷證照:全球行銷實務#85982

年份:109年

科目:全球行銷實務

5. Suppose a company selling in various country markets makes statements such as "we know what the customer wants, and he or she will have to pay for it." This is an indication of a(n) ________ approach to setting prices.
(A)polycentric
(B)geocentric
(C)ethnocentric
(D)regiocentric
正確答案:登入後查看