50 In which aspect does PiLi International set a good example for other industries to look up to?
(A) Its successful implementation of promotion strategies.
(B) Its cutting-edge conversion of the traditional puppet shows.
(C) Its profitable marketing of the traditional puppet shows.
(D) Its wise utilization of contemporary cultural asset.
統計: A(110), B(112), C(132), D(142), E(0) #1858392
詳解 (共 3 筆)
內文:PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate.
In comparison with other countries such as the UK, Hong Kong, Australia and New Zealand, Taiwan still has space for the development of the creative and cultural industries. Although not necessarily coming in large number, three of the most prosperous cases in Taiwan include Liuli Gongfang, Seagull Group, and PiLi International. Liuli Gongfang emerged as a small enterprise and then became one of the world’s leading glassware makers. The Seagull Group has an internationally renowned brand, “Fran,” because of its successful promotion strategies. PiLi International with its incorporation of multimedia has remarkably converted itself from a traditional puppet theatre troupe into a modern and flourishing venture. While still adhering to the original puppet show philosophy, PiLi has in effect woven the modern and contemporary culture into the puppet show tradition so nicely that it has become a great success in the creative industry. PiLi’s innovative commercialization of traditional culture has received much admiration as well as an excellent model for related industries to imitate. 霹靂將傳統文化以創新商業化方式,受到其他相關產業青睞且已成為好的效仿榜樣。 In 2002, PiLi was also certified by the Government Information Office as part of an “important emerging industry,” recognizing its significant role in the creative and cultural industries. With the rapid emergence of these industries, both the government and the people in Taiwan have also paid much attention to the growth of these industries.